reloop wear | content strategy, web copywriting, social media, ads
Circular clothing brand based in Germany, creating carry-on capsule collections for conscious travellers.
hello there, wanderer | brand story
Hello there, wanderer.
You’re probably googling a new adventure during your coffee break. After long hours of work, video calls, and running errands, you can’t stop thinking about where to go next.
Maybe you’ve already booked a trip and planned everything meticulously down to the very last detail. Or maybe, you’ll just pick a random destination, go with the flow, and improvise along the way. We each have our own way of travelling. However, despite our differences, we all have something in common: an urge to explore and transform the world.
Have you ever thought about how much time you spend planning your travel outfits? Perhaps you stashed all of your favourite clothes, only to realise you had nothing to wear. Packing can be a hassle even for the best of planners.
What if we told you you can pack light and comfortably while taking care of the planet? That’s right. We create capsule collections for conscious travellers, just like you. Functional, seasonless, and circularly made; to be used anywhere you go, anytime you go.
Sometimes big change starts with a tiny little step, even as simple as transforming your wardrobe. Because fashion shouldn’t cost us the earth.
That is our belief and this our commitment. To the planet and to you.
Welcome to the journey, we love having you with us.
Wear the change. Spread the change.
Happy exploring!

video campaign | copywriting
Home is who you share it with
Home is what you carry with you
Home is where your passion takes you
No matter where you go, the best journeys take you home.
REturn your clothes
REpair your clothes
REcycle your clothes
REloop your clothes.




social media content | copywriting & creation












Kick back, relax and enjoy your next adventure! ☀️
You choose your destination, we choose the clothes. A travel capsule wardrobe you’ll love to wear. Everytime, everywhere. 🌎
So, wanderer, where are you headed next?
Kick back, relax and enjoy your next adventure! ☀️
You choose your destination, we choose the clothes. A travel capsule wardrobe you’ll love to wear. Everytime, everywhere. 🌎
So, wanderer, where are you headed next?
Kick back, relax and enjoy your next adventure! ☀️
You choose your destination, we choose the clothes. A travel capsule wardrobe you’ll love to wear. Everytime, everywhere. 🌎
So, wanderer, where are you headed next?
Kick back, relax and enjoy your next adventure! ☀️
You choose your destination, we choose the clothes. A travel capsule wardrobe you’ll love to wear. Everytime, everywhere. 🌎
So, wanderer, where are you headed next?
It's International Hugging Day! Is there anything better than a big warm hug from someone you love? 🥰
On this day, we have a proposition to make: don’t give laundry to your mom; give her a hug instead. #ShareTheLoad, today and every day.
Happy hugging! 💚
It's International Hugging Day! Is there anything better than a big warm hug from someone you love? 🥰
On this day, we have a proposition to make: don’t give laundry to your mom; give her a hug instead. #ShareTheLoad, today and every day.
Happy hugging! 💚
Thankfully, we’re all becoming more conscious about our impact on the planet. However, with so much information out there on the internet, we’re sometimes overwhelmed and faced with confusion. Green, eco-friendly, sustainable, ethical, circular, what does it all mean? ♻️🧐
Terms like sustainability and circularity are usually used interchangeably when they don’t actually mean the same. But don’t panic! We’re not here to confuse you even further. Let’s shed some light on the characteristics and differences between the two. Swipe and read on! 📖➡️
Did you find this info useful? Follow @reloop.wear for more tips on conscious living and let’s take a step towards a better future –together 🌍🌱
Thankfully, we’re all becoming more conscious about our impact on the planet. However, with so much information out there on the internet, we’re sometimes overwhelmed and faced with confusion. Green, eco-friendly, sustainable, ethical, circular, what does it all mean? ♻️🧐
Terms like sustainability and circularity are usually used interchangeably when they don’t actually mean the same. But don’t panic! We’re not here to confuse you even further. Let’s shed some light on the characteristics and differences between the two. Swipe and read on! 📖➡️
Did you find this info useful? Follow @reloop.wear for more tips on conscious living and let’s take a step towards a better future –together 🌍🌱
Decisions, decisions, decisions… did you know we make around 35.000 A DAY? That’s a pretty big number. Decision fatigue is a very real thing.
If you’ve ever spent hours in front of your wardrobe trying to figure out what to take on your next adventure, you’re not alone. We’ve been there, and now we’re taking care of that for you. We’ve been working hard making tons of choices so you don’t have to. 💚
Travelling light, consciously and stress-free IS possible. Follow @reloop.wear and stay tuned for updates on our circular travel clothing line, coming to you very soon. 🌏
WHAT GOES AROUND COMES AROUND - We don’t know if karma really exists, but if there’s something we do believe in, it’s in doing good --by others, and by our planet. 🌏
Our commitment is to do the best we can to contribute to a more sustainable future in fashion. That’s why we’re working hard to build a circular clothing brand for conscious travellers, just like you. We want you to travel light, responsibly and in a way that doesn’t harm our planet. We know there’s a long road ahead before we reach full circularity, but we’re taking it one small step at a time to close the loop. 🔄
Because no matter where you go, the best journeys take you back home. 💚
Read our full manifesto in stories and follow @reloop.wear to join us on this journey!
This might surprise you, but there’s a big chance you’re wearing plastic right now.
When we think about plastic pollution, straws, bags, bottles and all sorts of objects come to mind. However, a lot of people don’t realize our clothes are also part of the problem. Synthetic plastic fibres such as polyester, nylon, acrylic and spandex make up more than half of our garments. When we wash them, small particles -microplastics- are released into waterways, which eventually make their way into our oceans. 🌊
That’s why we have a little wardrobe challenge for you. Do something drastic: cut the plastic! 🌏💚 How? Swipe for a few tips you can follow. ☝🏻
Every big journey starts with a tiny little step, so make sure you have some comfy shoes in your travel capsule wardrobe 👣
If you don’t know where to start, here are some of our favourite options to step sustainably into your new adventure 🌎💚
1, 2, or 3? Tough choice, huh?
Do you know what Thailand, Morocco, and Sicily have in common? No matter which of them you choose, Reloop’s got you covered. We design by destination -not fashion trends-, ensuring you have all the clothes you need in just a carry-on. 🧳
Travel light, comfortably, and most importantly, consciously.
So, where are you headed next? 🌍