lit communication | blog posts
UK-based PR agency working with planet-friendly brands.
As climate change and the planetary crisis continue to affect our lives, one thing is sure: we can’t continue to do business the way we used to.
No matter the size or type of your business, brand awareness is something you should always be aiming for. Getting your brand out there is vital if you want to run a successful business because how can your customers choose your product or service if they don’t know you exist?
With public concern for the environment rising, brands are making great efforts to meet people’s needs and demands. Sustainability has become the latest buzzword, and organisations that embrace it have more success and a better reputation than those that don’t. If sustainability has a competitive advantage, many businesses want to jump on the bandwagon. However, just because a company seems environmentally friendly doesn’t mean that it is; the popularity of eco-friendliness has brought a significant problem: greenwashing.
In the present era, sustainability is on everyone’s minds —and rightly so. These past few years, environmental and social consciousness have started to take over the media and dominate public conversations. People demand more from brands, with multiple studies proving consumers’ preference for purpose-driven businesses that align with their beliefs. Today, brand values -and consistency- are crucial when converting prospects to clients.